by John Cole | Feb 19, 2024 | Funnel Pages
A foundation for effective messaging Need new messaging to launch a product, service or start-up? Need more content than you have time to produce or budget to outsource? Need a refresh of existing content… maybe a complete overhaul? If you answered... 
by John Cole | Jan 29, 2024 | Blog
As a freelancer, I get lots of emails inquiring about my services. Some of these inquiries cite a need for copywriting. Others are requests for content writing. In my conversations with these prospective clients, however, I often find they’re seeking the very same... 
by John Cole | Jun 24, 2023 | Email Marketing, Email newsletters and e-zines, SEO Copywriting, B2B Copywriting, Direct Mail, Case Studies, Trade Shows, Lead Generation, Online Mktg. and Copywriting, Direct Marketing, Collateral
For years, technology buyers have consistently ranked case studies among the most consumed and influential forms of marketing content.1 And they remain highly influential today. Recent research by the Content Marketing Institute found that two-thirds of the marketers... 
by John Cole | May 23, 2023 | Blog
Last year, one of my long-standing clients hired me to write a new case study. From their very brief creative brief, the project seemed to be one of their typical customer success stories. I bid the job accordingly. As I was conducting my background call with my... 
by John Cole | Feb 22, 2023 | Collateral, Content Marketing, Case Studies
In a previous article, I discussed securing customer permission for a case study project. One thing I didn’t cover in that article, however, due to its length, was WHEN to request that case study permission. So that’s what I’d like to talk about now. If you want your...
