by John Cole | Jan 9, 2023 | Collateral, Case Studies, Content Marketing
When it comes to case studies, credibility is the name of the game. It’s a critical ingredient, the main objective, and the key benefit of every case study project. But if you want the brand credibility that comes from showcasing how you helped a well-known... 
by John Cole | Dec 19, 2022 | Collateral, Case Studies, Content Marketing
While they consistently rate among the most effective forms of marketing content with technology buyers1, case studies can be costly to produce. Getting even the happiest of customers to share their stories often requires considerable time and effort. Once they do,... 
by John Cole | Nov 28, 2022 | Collateral, Case Studies, Technology Marketing, Content Marketing
Case studies—or customer success stories—have long been one of the most influential forms of marketing content. For example, in Eccolo Media’s most recent Technology Content Survey Report 1, 33% of tech buyers surveyed ranked case studies among the content assets... 
by John Cole | Oct 25, 2022 | Collateral, Case Studies, Content Marketing
I’ve been writing case studies for clients for nearly a decade. And in my time as a case study writer, I think I’ve learned what makes for a good customer story. I’ve also learned to recognize when one is going to be trouble. By trouble, I mean that... 
by John Cole | Sep 26, 2022 | Lead Generation, White Papers
For years, technology buyers have consistently named white papers among the content they find most helpful and influential when researching a purchasing decision. And while the technology marketer’s content arsenal has expanded significantly over the last...
