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Crafting Winning Case Study Titles: Ten Keys to Success
When you publish a case study, an effective title is crucial for capturing attention and conveying the essence of your customer success story. A well-constructed title piques readers’ interest, sets their expectations, and gives prospects a convincing reason to...
What’s the Difference Between Copywriting and Content Writing?
As a freelancer, I get lots of emails inquiring about my services. Some of these inquiries cite a need for copywriting. Others are requests for content writing. In my conversations with these prospective clients, however, I often find they’re seeking the very same...
How to make sure your case studies attract your target prospects
Last year, one of my long-standing clients hired me to write a new case study. From their very brief creative brief, the project seemed to be one of their typical customer success stories. I bid the job accordingly. As I was conducting my background call with my...
Qualifying Case Study Candidates
A Four-step Process for Ensuring Customer Story Success Case studies are one of my specialties. I write a lot of them for my clients. Recently, though, I had a couple of case study projects that, through no fault of my own, didn’t go so smoothly. Both were...
How to Write a Good White Paper Title
Your white paper’s title is probably the most important factor in your prospect’s download decision. It’s the first thing prospects read when they encounter your white paper. It heads the description on your download page and any search results that turn it up. It...
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How to Plan a White Paper
A Proven 7-Step Process for Minimizing Headaches and Maximizing ROI
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