by John Cole | Jan 12, 2022 | Direct Mail, Email Marketing, Case Studies, Articles, Offers, White Papers, Direct Marketing, Collateral, B2B Copywriting
One of the most effective ways to generate leads in B2B is with a tweet, LinkedIn update, email, or brief letter offering valuable information to a well-targeted list of prospects. Here are 13 ways to generate leads for your company with this sturdy, time-tested... 
by John Cole | Jul 2, 2016 | Content Marketing, Technology Marketing, Direct Mail, Articles, White Papers, Collateral
In survey after survey, technology buyers have named white papers the form of marketing content that influences them the most when they’re making purchasing decisions.[i] So, it’s not surprising that technology companies produce thousands of white papers each year.... by John Cole | Oct 13, 2010 | Direct Mail, Case Studies, Articles, Offers, White Papers, Lead Generation, Direct Marketing, Sales Brochures
I’ve written several times on the value of free information offers (white papers, case studies, tip sheets, etc.) for generating leads. So today, I thought I’d give you seven quick tips on how to use those offers more effectively. Here they are: 1. Select a narrow... by John Cole | Jul 9, 2009 | B2B Copywriting, Captions, Articles, Advertisements, Headlines & subheads, Collateral, Sales Brochures, Corporate Brochures
I spent a couple of days at the Paris Air Show last month. And as I usually do at such events, I picked up a bunch of product brochures to take home and study. Reviewing them, one thing jumped out at me. I saw the same costly mistake being repeated over and over...
