by John Cole | Jun 24, 2023 | Case Studies, B2B Copywriting, Collateral, Direct Marketing, Online Mktg. and Copywriting, Lead Generation, Trade Shows, Direct Mail, Email Marketing, SEO Copywriting, Email newsletters and e-zines
For years, technology buyers have consistently ranked case studies among the most consumed and influential forms of marketing content.1 And they remain highly influential today. Recent research by the Content Marketing Institute found that two-thirds of the marketers... 
by John Cole | Jul 18, 2022 | B2B Copywriting, Collateral, White Papers, Content Marketing
In my three previous posts, we looked at the various species of white papers and when to use them. Specifically, we examined the three principal white paper archetypes, the best hybrid combinations of the same, and why the numbered list is your best choice when you... 
by John Cole | Feb 4, 2022 | B2B Copywriting, Case Studies
Case studies are among the easiest types of marketing content to write. They can also be among the most difficult. Writing cases studies is easy because they all follow the same, simple formula. It’s a formula case study readers are very familiar with, namely:... 
by John Cole | Jan 12, 2022 | Collateral, Direct Marketing, White Papers, Offers, Articles, Case Studies, Direct Mail, Email Marketing, B2B Copywriting
One of the most effective ways to generate leads in B2B is with a tweet, LinkedIn update, email, or brief letter offering valuable information to a well-targeted list of prospects. Here are 13 ways to generate leads for your company with this sturdy, time-tested... 
by John Cole | Dec 6, 2021 | Collateral, pull quotes, B2B Copywriting, Headlines & subheads, Captions, Case Studies
Case studies are powerful B2B marketing tools, but they need to be carefully constructed to capture and hold your readers’ attention. So, I didn’t want to stop with the five tips for case studies I presented in my previous essay; I came up with five more! I hope... 
by John Cole | Nov 8, 2021 | B2B Copywriting, Collateral, Lead Generation, Case Studies
Are you taking full advantage of the power of case studies? Case studies are among the most read and most shared of all marketing content. Surveys of technology buyers by Eccolo Media, for example, ranked case studies third in consumption behind brochures and white...
