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Qualifying Case Study Candidates

Qualifying Case Study Candidates

A Four-step Process for Ensuring Customer Story Success Case studies are one of my specialties. I write a lot of them for my clients. Recently, though, I had a couple of case study projects that, through no fault of my own, didn’t go so smoothly. Both were for a...

How to Write a Good White Paper Title

Your white paper’s title is probably the most important factor in your prospect’s download decision. It’s the first thing prospects read when they encounter your white paper. It heads the description on your download page and any search results that turn it up. It...