by John Cole | Feb 22, 2023 | Collateral, Content Marketing, Case Studies
In a previous article, I discussed securing customer permission for a case study project. One thing I didn’t cover in that article, however, due to its length, was WHEN to request that case study permission. So that’s what I’d like to talk about now. If you want your... 
by John Cole | Jan 9, 2023 | Collateral, Content Marketing, Case Studies
When it comes to case studies, credibility is the name of the game. It’s a critical ingredient, the main objective, and the key benefit of every case study project. But if you want the brand credibility that comes from showcasing how you helped a well-known... 
by John Cole | Dec 19, 2022 | Collateral, Content Marketing, Case Studies
While they consistently rate among the most effective forms of marketing content with technology buyers1, case studies can be costly to produce. Getting even the happiest of customers to share their stories often requires considerable time and effort. Once they do,... 
by John Cole | Nov 28, 2022 | Collateral, Content Marketing, Technology Marketing, Case Studies
Case studies—or customer success stories—have long been one of the most influential forms of marketing content. For example, in Eccolo Media’s most recent Technology Content Survey Report 1, 33% of tech buyers surveyed ranked case studies among the content assets... 
by John Cole | Oct 25, 2022 | Collateral, Content Marketing, Case Studies
I’ve been writing case studies for clients for nearly a decade. And in my time as a case study writer, I think I’ve learned what makes for a good customer story. I’ve also learned to recognize when one is going to be trouble. By trouble, I mean that... 
by John Cole | Jul 18, 2022 | B2B Copywriting, Content Marketing, White Papers, Collateral
In my three previous posts, we looked at the various species of white papers and when to use them. Specifically, we examined the three principal white paper archetypes, the best hybrid combinations of the same, and why the numbered list is your best choice when you...
