by John Cole | Jun 24, 2023 | Email Marketing, Email newsletters and e-zines, SEO Copywriting, Direct Mail, Case Studies, Trade Shows, Lead Generation, Online Mktg. and Copywriting, Direct Marketing, Collateral, B2B Copywriting
For years, technology buyers have consistently ranked case studies among the most consumed and influential forms of marketing content.1 And they remain highly influential today. Recent research by the Content Marketing Institute found that two-thirds of the marketers... 
by John Cole | Oct 24, 2017 | Content Marketing, Email newsletters and e-zines, Email Marketing, Landing Pages, Case Studies, B2B Copywriting
Last month, while writing several lead-nurturing emails for a client, I was reminded of a technique which is so easy and effective, I’m surprised I haven’t written about it before. It’s a great technique for quickly generating effective lead-nurturing messages of many... 
by John Cole | Dec 17, 2014 | Content Marketing, Email newsletters and e-zines, Email Marketing, Lead Generation, Online Mktg. and Copywriting
The rise of online mobile devices is changing the way people communicate and gather information. One big change is in the way we consume email. As we saw in Part I of this series, nearly half of all commercial email is now opened for the first time on a mobile... by John Cole | Sep 14, 2010 | B2B Copywriting, Email newsletters and e-zines, Offers, Lead Generation, Online Mktg. and Copywriting, Direct Marketing
A great way to boost response and effectively generate leads with direct mail and email is with a “double” variation on the free information offer, called the “free-on-free” offer. The classic example of the “free-on-free” is the e-zine sign-up offer: You offer your...
