by John Cole | Jun 24, 2023 | Email newsletters and e-zines, SEO Copywriting, B2B Copywriting, Collateral, Direct Marketing, Online Mktg. and Copywriting, Lead Generation, Trade Shows, Case Studies, Direct Mail, Email Marketing
For years, technology buyers have consistently ranked case studies among the most consumed and influential forms of marketing content.1 And they remain highly influential today. Recent research by the Content Marketing Institute found that two-thirds of the marketers... 
by John Cole | Jan 12, 2022 | Collateral, Direct Marketing, White Papers, Offers, Articles, Case Studies, Direct Mail, Email Marketing, B2B Copywriting
One of the most effective ways to generate leads in B2B is with a tweet, LinkedIn update, email, or brief letter offering valuable information to a well-targeted list of prospects. Here are 13 ways to generate leads for your company with this sturdy, time-tested... 
by John Cole | May 16, 2020 | Online Mktg. and Copywriting, Email Marketing, Content Marketing
Figure 1: The Circles of Belief Customer Acquisition ModelSource: Copyblogger.com In my previous essay, we discussed why the traditional sales funnel is no longer a good model for customer acquisition. We then looked at an alternative model called The Circles of... 
by John Cole | Oct 24, 2017 | B2B Copywriting, Case Studies, Landing Pages, Email Marketing, Email newsletters and e-zines, Content Marketing
Last month, while writing several lead-nurturing emails for a client, I was reminded of a technique which is so easy and effective, I’m surprised I haven’t written about it before. It’s a great technique for quickly generating effective lead-nurturing messages of many... 
by John Cole | Aug 12, 2016 | Online Mktg. and Copywriting, Email Marketing
Rather than my usual article, I’ve decided to feature some “guest” content this month. But before I do, I’d like to tell you the story about how I decided to share this content with you. In November 2014, I wrote the first of a pair of articles for Technical Response... 
by John Cole | Dec 17, 2014 | Online Mktg. and Copywriting, Lead Generation, Email Marketing, Email newsletters and e-zines, Content Marketing
The rise of online mobile devices is changing the way people communicate and gather information. One big change is in the way we consume email. As we saw in Part I of this series, nearly half of all commercial email is now opened for the first time on a mobile...
