by John Cole | Nov 19, 2014 | Online Mktg. and Copywriting, Email Marketing, Content Marketing
I have a confession to make: When it comes to cell phones, I’m a bit behind the times. For example, I don’t own a smartphone. Mind you, I have nothing against smartphones. I just don’t really need one. I work almost exclusively from home, I have no... by John Cole | Mar 16, 2010 | Direct Marketing, Lead Generation, Direct Mail, Email Marketing
With their budgets slashed and added pressure to turn in positive results, marketing departments everywhere shifted expenditures in search of higher ROI in 2009. The trend was decidedly towards online media. Especially email. Surveys indicate this trend will continue... by John Cole | Oct 9, 2009 | Direct Marketing, Online Mktg. and Copywriting, Lead Generation, White Papers, Landing Pages, Email Marketing
The Internet has turned us into an “I-want-it-NOW!” society. It provides instant access. Instant information. Instant entertainment. Instant shopping. Instant dating. It has accustomed us to instant gratification of our desires. It’s made us impatient. And while the...
