by John Cole | Jun 24, 2023 | Email newsletters and e-zines, SEO Copywriting, Email Marketing, Direct Mail, Case Studies, Trade Shows, Lead Generation, Online Mktg. and Copywriting, Direct Marketing, Collateral, B2B Copywriting
For years, technology buyers have consistently ranked case studies among the most consumed and influential forms of marketing content.1 And they remain highly influential today. Recent research by the Content Marketing Institute found that two-thirds of the marketers... 
by John Cole | Jun 13, 2022 | Collateral, Content Marketing, Technology Marketing, Trade Shows, White Papers
What do you do when you need a new white paper in a hurry? You might need some quick content to promote in your blog or newsletter, or a fresh handout for an upcoming trade show. Maybe you need to cast doubt on a competitor’s hot new offering or meet a... 
by John Cole | Dec 6, 2017 | Content Marketing, Technology Marketing, Trade Shows, White Papers, Collateral
Big trade show on your 2018 calendar? Want to increase exposure for your brand and your solutions among prospects at the trade show conference? Why not answer the conference “call for papers” with a recent white paper and create a presentation from your white paper’s... 
by John Cole | Nov 15, 2017 | Content Marketing, Technology Marketing, Trade Shows, White Papers, Collateral, B2B Copywriting
Do conference papers qualify as white papers? I spend a lot of time browsing tech company websites in search of white papers. I’m always interested in finding examples – both good and bad – that might teach me something new. Many of what I find listed as white papers,... by John Cole | May 14, 2009 | B2B Copywriting, Trade Shows, Offers, Lead Generation
As many of you know, I spent a couple of days at the Aerospace 09 Expo in Munich last month. And I came away with an observation I want to share with you today. On the first day, it seemed obvious that the global recession had had an effect on the show. Fewer...
