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You get exactly what you expect.

Two things set apart John Cole from other white paper writers: 1) His information-gathering and production methodology ensures that you get exactly what you expect, and 2) He understands that the white paper must be supported by additional pieces, such as blog posts, case studies, quick guides, etc., and he will work with you to develop these items according to your objectives.

I highly recommend John for these reasons as well as for his ability to deliver on budget and on time.