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How to Plan a White Paper

A Proven 7-Step Process for Minimizing Headaches and Maximizing ROI

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Technical Response

A recent survey found that 93% of marketing professionals had been involved in a white paper project that failed to meet its marketing objectives. And 79% had participated in a white paper that failed to produce a published white paper.

That’s shocking news when you know white papers consistently rank as one of the most sought-after and influential types of marketing content among technology buyers. Not so shocking, though, if you consider that white papers are also possibly the most complicated and demanding forms of content to produce.

In other words, white papers – if they are to succeed – require careful planning. Yet, the evidence from that recent survey suggests many white papers are inadequately planned.

That’s why CopyEngineer has put together this new special report, How to Plan a White Paper: A Proven 7-Step Process for Minimizing Headaches and Maximizing ROI. As its title suggests, this report describes an easy-to-follow process, which will ensure your next white paper project will be well-planned and will deliver the results you desire.

And it’s yours, absolutely FREE when you sign up for Technical Response, CopyEngineer’s FREE monthly e-zine of content marketing and lead-generation tips for technology marketers.

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You’ll also receive a FREE bonus white paper: 7 Questions to Ask When Hiring a White Paper Writer – a CopyEngineer “What to Look For” Guide.

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