Testimonials

John was able to grasp our technologies quickly. I hired John to write a number of content projects for Eaton, including several case studies, press releases, and materials for a Europe-wide campaign. Thanks to his engineering background, John was able to grasp our technologies quickly and communicate easily with our engineers, salespeople and customers. It was great working with John, because he was prompt with his deliveries, responsive to our feedback, and his writing is excellent. I would recommend him for any B2B content writing project.

You get exactly what you expect. Two things set apart John Cole from other white paper writers: 1) His information-gathering and production methodology ensures that you get exactly what you expect, and 2) He understands that the white paper must be supported by additional pieces, such as blog posts, case studies, quick guides, etc., and he will work with you to develop these items according to your objectives. I highly recommend John for these reasons as well as for his ability to deliver on budget and on time.

John did a fantastic job. Working with John to help us develop marketing content has been a real pleasure. The challenge was to edit and further author a guide comprised of technical research from a wide variety of sources. The requirements for this project were rather loose, and it was a unique undertaking that greatly relied on John's previous experience as an engineer. "In a nutshell, John did a fantastic job with the project. His writing was clear, his content was thoughtful, and the end deliverable was exactly what we were looking for. I look forward to working with him again in the future.

Laser-focused, high-ROI marketing content. John Cole is one of the few copywriters who combines both a deep technical background with a complete understanding of the customer acquisition benefits of well written white papers, technical briefs and case studies. An example of his skills is an executive briefing John created for us. I sent him a presentation that he turned into a masterful white paper. This executive briefing has been well received by the management at several of our customers, which in turn has accelerated the design wins. Turning suspects into prospects into customers is all about having excellent content. Using John’s Precision-Targeted Marketing process and superb writing capabilities will produce laser-focused, high-ROI marketing content that will drive sales.

A real pleasure to work with… John, we are very, very pleased with your work, and it is a real pleasure to work with you! You worked very hard to provide this task in this short timescale, and we appreciate your efforts and are grateful.

Makes case studies interesting… It's great working with John since he has a good understanding of the aerospace industry and makes case studies interesting. I just give him the background information and contacts and he does the rest. The results are just what I need."

Knows how to touch the right emotion. John connects a technical solution to the problem, the need or the situation of a customer. Based on his product knowledge and his commercial talent, he always knows how to touch the right emotion. This not only draws attention to your solution, but also stimulates overall enthusiasm!

Efficient and precise… I would recommend John Cole for any B2B content writing. He brings with him excellent communication, writing and people skills required for effective content development. He was efficient and precise with a quick turnaround.