Why Me?
Finding a good Technology Copywriter
In high-tech, when you go looking for outside copywriting help, you need someone who:
Can grasp your advanced technology quickly and easily
Writes clearly, concisely and persuasively
But that’s a rare combination. So, most technology companies compromise when choosing an outside writer.
And that can lead to poor marketing results.
Which of these Content Development Problems
Problem #1: Non-technical copywriters
Let’s face it. The vast majority of ad agency and freelance copywriters have no background and very little interest in technology. They have difficulty communicating with engineers, understanding complex technologies, and expressing the technical and business benefits of those technologies in a believable way. The typical result: slow collateral development, arduous review cycles, missed deadlines and delayed rollouts.
Problem #2: Technical and sales staff involved (reluctantly) in writing marketing content
Because of Problem #1, many technology companies press engineers, product managers or sales staff into service as part-time marketing copywriters. But sales have their quotas to meet, and engineering has its “real work” to do. So, collateral development usually gets put off until the last minute.
And of course, they aren’t trained copywriters. Engineers, in particular, tend to be overly detailed, their writing hard to follow. Your marketing message… gets buried.
Problem #3: Overloaded writing staff
Even companies with in-house writing staff face challenges. Product launches and other peak periods, special projects and staff reductions can all make it difficult to keep collateral development on schedule without outside help.
Problem #3: Overloaded writing staff
Even companies with in-house writing staff face challenges. Product launches and other peak periods, special projects and staff reductions can all make it difficult to keep collateral development on schedule without outside help.
The All-in-One Technology Copywriting Solution
CopyEngineer solves all three problems.
But unlike most engineers, I’m highly trained in the art of persuasive copywriting. I have experience in writing business-to-business, direct response and online copy. And I’m well-versed in techniques peculiar to a variety of special project types, including white papers, case studies, sales letters, direct mail, and various forms of online and offline advertising.
Even if you have permanent writing staff, I can help. Call me when you need a hand with overflow during busy periods, when you need a special project done, or any time you want a new perspective and fresh ideas.
Learn More
To learn more about what it’s like to work with CopyEngineer, visit my process page.
For More
Free White Paper
Technology marketers understand that marketing to engineers is different. But most lack a strong set of guidelines for addressing this tough, demanding audience.
My FREE white paper,
9 Essential Truths You Must Keep in Mind When Marketing to Engineers.
provides those guidelines.
And before you go, don’t forget to sign up for my FREE e-zine, Technical Response. Not only will you receive tips for better content marketing and lead generation. You’ll also receive a copy of my white paper, How to Plan a White Paper: A Proven 7-Step Process for Minimizing Headaches and Maximizing ROI, absolutely FREE. Subscribe now!